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Introduction: Audience fragmentation, accompanied by other factors, has caused viewing figures to drop across most television networks. In a new context where what is a good audience share needs to be reconsidered, sport content stands out as arguably the last antidote against audience fragmentation. Methodology: This paper examines the role of sport content in Spanish television by compiling the most watched television programs each year from 1989 to 2016. Sport content in television is further discussed through focused interviews with eight professionals from media agencies, networks, media right holders and sponsors. Results and conclusions: The results suggest that networks have systematically capitalized on premium sport content (fundamentally football) to ameliorate the effects of audience fragmentation, and that, given the uncertainty concerning television business models, will continue to do so in the near future. [ABSTRACT FROM AUTHOR]

The current article aims at describing and analyzing non profitable media background and future expectations as well as regulations when facing digitalization in Spain. The research is carried out from an inductive perspective which implies using the documentary analysis, consultations to several sources and, eventually, interviews. Additionally, this paper aims at contributing to reflect on media social role. [ABSTRACT FROM AUTHOR]

This paper shows the most relevant conclusions of the research: "The informative image in online media: newspaper, radio and television". Firstly, the author presents the theory and methodology employed and them she describes how they are applied to a sample collected in 2004. This consisted of 311 images from online editions of newspaper La Vanguardia, El País and El Mundo; the radio stations Cadena Ser, Onda Cero, COPE, as well as broadcasters Antena 3 and Telecinco. Finally it explores how the object of study has changed and developed until 2008 and its possible lines of research. One of the main conclusions is that the modular design of the pages undermines the visual message. The presentation is homogeneous and the edition of the images is sharp to adjust them to fixed sizes. Authors have become anonymous, whereas news agencies have become the main suppliers of images. [ABSTRACT FROM AUTHOR]