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Organizations seek partnerships, fusions and acquisitions (F & A) in expected to obtain economies of scale and gain of synergy, scope and value creation or even at entry into new markets. Decided by acquisition or merger, it is necessary to carry out the evaluation of the enterprise. Business evaluation models and methodologies have been developed over time, with the assumptions and information arising from finance theory. The acquisitions of anonymous public companies are carried out through the public offering of shares (OPA). In Brazil, the OPA is disciplined by the Normative Instruction - in 361/2002 of the Securities and Securities, and must be accompanied by a company assessment report. This research through content analysis sought to evidence information about the company's history and vision, marketing market, criteria and assumptions of evaluation, discount rate, among others, constant in the evaluation reports. It was evidenced that the item that presented a higher amount of words and / or data set was market and industry. The supremacy of discounted cash flow methodology was found. In all reports was evidenced information about business knowledge and strategic analysis. The qualification of the evaluators presented the lower variability of information, indicating a certain standardization of these data. It can be considered that the information highlighted in the Lauds suprem the needs of information of users and can be a tool to minimize asymmetry of information and errors in Valuation. Although the quality of the information has not been evaluated, it can be inferred that a greater amount of data can offer larger informational content, thus giving more subsidy for decision-making. [ABSTRACT FROM AUTHOR]