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This article discusses how the electronic game Tomb Raider constructs processes of subjectivation in relation to gender and sexuality. To develop this argument, two main questions were taken: Who does this game imagine ‘you’ are? Who does this game suggest ‘you’ to be? Both were built based on the Foucaultian Theory about processes of subjectivation, together with the concept of ‘mode of address’, developed by Elizabeth Ellsworth and some discussions about gender and sexuality. Based on this, this investigation wants to show how culturally built marks of gender and sexuality are used on elaborations of the main character of the game: Lara Croft. However, in conclusion, those marks cannot set the possible choices up, but are creations and inventions made by the game designers and the players.

Este artigo discute como o jogo eletrônico Tomb Raiderconstrói processos de subjetivação em relação a gênero e sexualidade. Para desenvolver essa discussão, duas questões foram centrais: quem esse jogo imagina que 'você' seja? Quem esse jogo propõe que 'você' seja? Ambas foram construídas com base em teorizações foucaultianas sobre os processos de subjetivação, conjuntamente com a noção de "modo de endereçamento" desenvolvido por Elizabeth Ellsworth e algumas discussões sobre gênero e sexualidade. Pautando-se nisso, buscou-se mostrar como marcas de gênero e sexualidade, culturalmente construídas, são empregadas nas elaborações da personagem central do jogo: Lara Croft. Contudo, conclui-se que tais marcas não configuram escolhas entre possíveis, mas são criações e invenções, tanto por parte dos elaboradores quanto pelos jogadores.This article discusses how the electronic game Tomb Raider constructs processes of subjectivation in relation to gender and sexuality. To develop this argument, two main questions were taken: Who does this game imagine 'you' are? Who does this game suggest 'you' to be? Both were built based on the Foucaultian Theory about processes of subjectivation, together with the concept of 'mode of address', developed by Elizabeth Ellsworth and some discussions about gender and sexuality. Based on this, this investigation wants to show how culturally built marks of gender and sexuality are used on elaborations of the main character of the game: Lara Croft. However, in conclusion, those marks cannot set the possible choices up, but are creations and inventions made by the game designers and the players.