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The present work will analyze focalized public policie: universal child allowance (AUH for its initials in Spanish) and its impact in terms of empowerment. The theoretical approaches belong to Social Psychology field, theory of social representations, power in philosophy, empowerment concept, social division from an androcentric point of view and public policies designed as Conditional Cash Transfers. The analysis continues with a gender perspective approach on this particular public policy, which focuses on the knowledge of the pre-established roles and functions of women in the design of the AUH program. Its been observed that women have been able to generate changes in their lives although there has not been a visible effect of empowerment processes that facilitate personal development, nor the rupture of womeńs stereotype. [ABSTRACT FROM AUTHOR]