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Businesses are based on communication, which allows a `whole` to function. The `whole` can be an individual, a team, a community, a nation, a system, the global population. Those that master communication, to perfection, can become `winners` - in the sense that they can look confidently towards the future and can be those who manifest themselves which make them continuously succeed. Communication can be a problem of trust and acceptance or rejection of other people`s ideas and feelings and it requires abilities, and developing abilities requires practice. Supervising the general tendencies inside and outside an organization is achieved through communication in order to be sure that the strategy, the vision, the systems are aligned with the realities and in order to anticipate and prepare the desired changes.