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2. Relationship marketing and customer relationship management: an analysis of national scientific production in the light of the component 'human resources'/Marketing de relacionamento e customer relationship management: uma analise da producao cientifica nacional a luz do componente 'recursos humanos'
3. PRINCIPIOS DE ORIENTACAO AO MERCADO EM CLUBES DE FUTEBOL: MARCA, RECEITAS E TORCEDORES/Market-Orientation Principles in Football Clubs: Brand, Profits and Fans
4. Review in Brazilian scientific production of market segmentation/Revisao da producao cientifica brasileira em segmentacao de mercado
5. Bibliometric analysis of the contribution of marketing to other sciences/Analise bibliometrica da contribuicao de marketing para outras ciencias
6. ANÁLISE BIBLIOMÉTRICA DA CONTRIBUIÇÃO DE MARKETING PARA OUTRAS CIÊNCIAS.
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