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This article analyzes the European renewable energy industry's capacity for pressure-based and information-based lobbying and its strategies in two lobbying efforts: for a legally binding target of 20 percent renewable energy by 2020 (a proposal adopted by the European Council in March 2007) and for binding interim targets as a means to secure effective implementation of the 2020 target (a proposal that was not adopted). It finds that the industry has the capacity for information-based lobbying but very limited capacity for pressure-based lobbying. The article also discusses the effectiveness of the two lobbying types. It argues that information-based lobbying is particularly effective early in the decision-making process, and hypothesizes that early information-based lobbying may compensate for limited capacity for pressure-based lobbying and for information-based lobbying that takes place later in the decision-making process, but concludes that this strategy would have been unlikely to be effective in the second case. [ABSTRACT FROM AUTHOR]