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Start Over Author "Chadwick, Chad" Journal retail merchandiser
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1. Your store is your brand: so manage it like one. Private label is a cornerstone of growth and differentiation--if you treat it right

Author

Chadwick, Chad

Subjects
Private labeling, Brand identity, Company marketing practices, Advertising, marketing and public relations, Business, Retail industry
Abstract

As manufacturers trim brand lineups down to their fastest-moving SKUs, there's increasing room for retailers to make a true brand connection on a personal level. Retailers have a clear advantage [...]

Published
2007

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