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This study addresses the transport of fresh fruit and vegetables from an independent transporter in Ciudad Juarez, Mexico. Even though the main issue relies on the transport itself, an alternate objective function was proposed to maximize profits of the transporter by considering certain constraints. The main objective of this research is to determine the optimal amount of fruit and vegetables that should be purchased to be transported later to the different destinations to generate the maximum profitability that is possible. The problem is tackled by means of classical methods of problem solving. Moreover, the simplex method employed enables to identify the constraints and determine the optimal solution to the problem that satisfies transport requirements and generates the highest profitability. Finally, results demonstrate that the maximum profit that can be gained is $1,840.00 Mexican pesos during a single trip, satisfying demand of three different businesses.