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Your search keyword '"Chilton, David"' showing total 3 results
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3 results on '"Chilton, David"'

1. Deconstruction: the sports clubs of Canada

Author

Chilton, David

Subjects
Direct-mail advertising -- Usage, Company business management, Business, Business, international
Abstract

The direct advertising strategy implemented by various health and sports clubs in Canada increased their membership. The success story of these clubs is depicted.

Published
2006

2. CRM masters

Author

Chilton, David

Subjects
General Motors of Canada Ltd. -- Officials and employees, Transportation equipment industry -- Officials and employees, Nonprofit organizations -- Officials and employees, Customer relationship management, Customer relationship management, Business, Business, international
Abstract

Paul Alofs and Barry Kuntz, two high profile executives, emphasizes on the importance of customer relationship management. Alofs is working as chief executive officer of non-profitable Princess Margaret Hospital Foundation, Barry Kuntz is the director of corporations marketing and marketing services at General Motors of Canada.

Published
2006

3. Industry focus: TELCO

Author

Chilton, David

Subjects
Direct-mail advertising -- Usage, Telecommunications services industry -- Advertising, Communications industry -- Advertising, Telecommunications services industry, Business, Business, international
Abstract

The Canadian telecommunication industry giants like Virgin Mobile and Bell Mobility have found direct advertising as a cost-effective way to market their products. Many companies are doing more targeting and modeling with direct advertising strategies.

Published
2006

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