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In order to implement bioeconomy strategy and seek climate change mitigation, the enhancement of bioenergy production and consumption is required. Looking at a bottom-up approach in which a society can choose its renewable energy supplier, it is important to analyze what mechanisms contribute to the willingness to use bioenergy. In this paper, the Lithuania case, when the citizenry got a chance to choose an independent energy supplier, was considered. Applying the structural equation modelling the impact of financial, social and informational mechanisms, knowledge about bioeconomy and about the benefit on the environment and the willingness to use bioenergy was evaluated. The results showed that the financial mechanism and knowledge about bioenergy and the benefit on the environment influenced the willingness to use bioenergy the most. Information mechanism also influenced this intention. Meanwhile, social mechanism had no effect both on knowledge level and intention to use bioenergy. Therefore, this study could contribute to the formation of bioeconomy policy and the enhancement of bioenergy usage in the household sector. [ABSTRACT FROM AUTHOR]