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This article proposes to work with the theoretical concept of creativity management by promoting a reflection defined by encouraging work relationships that involve creative individuals and creative leadership in attitudes that foster a creative culture. This analysis considers creativity as a precursor of innovation and evaluates it as a universe capable of improving organizational competitiveness, since, creativity is understood as a social phenomenon. The discussion in this article addresses conditions and characteristics related to the individual, to leadership and culture. Creativity management is a component of a managerial grid focused on interfering in the internal and external contexts of an organization by reviewing deviant and divergent practices regarding the stimulation of creative processes. The development of creativity over time is illustrated by a concept called the spiral of creativity. In conclusion, analyzing creativity as something that is collectively produced and has manageable elements increases the ability to make decisions that foster creativity and allow it to be managed collectively. [ABSTRACT FROM AUTHOR]

Creativity and divergent thinking are cognitive processes involved in generation of new ideas and solutions that can contribute to innovation in organizations. Studies about creativity’s antecedent have mostly focused on individual’ characteristics, teams and organizational setting conditions; less attention has been given to cognitive stimulation. Along these lines, the present study investigates the effect of cognitive stimulation through music on divergent thinking. It is based on studies related to the Mozart effect that led to the proposition that exposure to music can lead to better performance in the short term, in specific cognitive abilities. An experiment with 133 students from business schools and international relations, divided into different groups was held: two were exposed to musical stimulation with different styles (rock and Mozart) and another had not cognitive stimulation before performing creative tasks. Divergent thinking was assessed by a subjective approach (top two scoring method). It was observed, using the variance analysis is (ANOVA), the groups exposed to music had higher level

The goal of the current text is to highlight the role of the individual in creativity in organisations. This role has been strangely disregarded in recent years, as modern accounts of creativity have been emphasising the idea that creativity is only defined in context. This main stream argues that creativity is a process that essentially occurs within a functional, relational, and organisational context in which workers are inserted. Key authors defending such a position include the likes of Amabile (1996), Csikszentmihalyi (1996), and, more recently, Glăveanu (2010a, 2010b). This is a vision rooted in the psychosocial interactionist perspective, which has also had a considerable impact in other areas in psychology, sociology, management and other social and human sciences. This supremacy, with regards to creativity, has led many to forget the role of the individual person in the creative process and output, removing their responsibility and protagonism for generating and producing ideas. Hence, the current text intends to bring back to discussion the individual bases of creativity, that people can have an existence isolated from external influences, further defending that the concept can and should be defined out of context, rather than in context. [ABSTRACT FROM AUTHOR]

Creativity and divergent thinking are cognitive processes involved in generation of new ideas and solutions that can contribute to innovation in organizations. Studies about creativity's antecedent have mostly focused on individual' characteristics, teams and organizational setting conditions; less attention has been given to cognitive stimulation. Along these lines, the present study investigates the effect of cognitive stimulation through music on divergent thinking. It is based on studies related to the Mozart effect that led to the proposition that exposure to music can lead to better performance in the short term, in specific cognitive abilities. An experiment with 133 students from business schools and international relations, divided into different groups was held: two were exposed to musical stimulation with different styles (rock and Mozart) and another had not cognitive stimulation before performing creative tasks. Divergent thinking was assessed by a subjective approach (top two scoring method). It was observed, using the variance analysis is (ANOVA), the groups exposed to music had higher levels of divergent thinking, compared to the control group. Implications and limitations of the study are discussed. [ABSTRACT FROM AUTHOR]