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Reports on the debut of prepress provider Applied Graphics Technologies' (AGT) e-Business Division in Rochester, New York on October 1999. Electronic-business enabler for AGT clients; Role in helping companies make the transition from analog business models to digitally dynamic, media-intensive machines; Business units that comprise the division.

Focuses on the emergence of tools that are expected to help close the gap between conventional media, such as print, and electronic media, such as the World Wide Web. Digital watermarking by Digimarc; Digital barcodes by Digital Convergence; Implications of such technologies for the publishing industry.

Describes the use of the AppleScript computer program language to enable efficient workflows for a range of print production applications. Kwik International's experience in using the tool; Features and functions.

Looks at the profitability of having a position in a corporate advisory board. Total stock options provided for advisory board participants, according to Gary Rivlin in his article `The Industry Standard; Potential conflicts of interest when consultants are asked to serve on boards; Value in serving on a board, according to Brad Mintz, vice president/manager of graphic services at McCann-Erickson.

Focuses on the implementation of computer-to-plate (CTP) conversion in the advertising and publication industry in the United States. Companies using CTP conversion; Concerns on the addition and re-education of staff; Effect of redundancy on the manufacturing costs.

Reflects on the role of Internet companies in the advertising community. Value offered to advertising agencies and their clients; Skepticism on bid-based sites; Use of Web site for checking on pricing and searching for vendors.

Discusses facts about color management concept and devices. Employment of color management tools in electronic advertising and publishing; Implementation of color management; Objective of color management.

Discusses remote proofing as the final barrier to a completely digital advertising workflow. Interim use for content and layout approval; Effectiveness of remote proofing in high-volume fast-turnaround conditions; Use of the WAM!PROOF from WAM!NET to facilitate remote proofing at Saatchi & Saatchi.

Provides information on Digital Spectrum, a conference on appropriate changes in print and production industry to be held on September 12-15, 1999 at Tucson, Arizona. Issues to be discussed; Distinct challenges on workforce faced by print and production industry; Analysis of the attendees on own company operational procedures.

Points out the inevitability of the spread of Digital Asset Management in the publishing industry. Storage of digital assets in a computer-searchable and retrievable format; Selection of DAM system depending on processes used; Wealth of information on use of DAM from end users.

Discusses the preflight process in prepress production. Tests passed by a file before shipping; Correct definition of graphics and fonts; Features of FlightCheck by Markzware Software Inc.; Other various available software for preflighting.

Presents a comment on Eve Asbury's article `Remote Proofing: Are You Ready?' which focused on the viability of remote proofing in the printing and publishing industries. Issue on who will take responsibility for remote-proofing inconsistencies and less-than-adequate output results in an agency-publisher relationship; Streamlining of proofing for print to co-exist with alternative media.

Answers a question with regards to the determination of specifications for print production of digital advertising in magazines. Confusion with regards to the proper specifications for `Endless Vacation' magazine; Quality control as the key when accepting digital advertisements.

Discusses issues involved in remote proofing for the production of advertisements and other products. Feasibility of the remote proofing process; Difficulty of dealing with several printers; Issue of accountability when the advertisement turns out wrong.

Looks at the advantages and disadvantages of digital advertising. Digital computer-to-plate workflow; Potential savings from digital advertising; Problems with application files.

Provides issues on technologies in the future for the development of the print production industry in the United States. Includes revolution of typesetting machine by Ottmar Mergenthaler in 1886; Challenges on print production industry; Impact of the new millennium on the industry; Evolution of the digital asset management.