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Start Over Topic market trend/market analysis Topic services Journal publishers weekly
3 results

1. Going the Distance

Author

Lichtenberg, James

Subjects
Universities and colleges -- Curricula, Electronic publishing -- Forecasts and trends -- Usage -- Services -- Media coverage -- Planning, High technology industry -- Forecasts and trends -- Usage, Educational technology -- Media coverage -- Forecasts and trends -- Usage, Distance education -- Services -- Usage -- Forecasts and trends, Education -- Planning -- United States, Internet -- Usage -- Forecasts and trends, Advertising, marketing and public relations, Business, Publishing industry, Company business planning, Electronic publishing, Market trend/market analysis, Internet, Technology in education, Electronic publication, Planning, Curricula, Usage, Services, Media coverage, Forecasts and trends
Abstract

With the help of technology, correspondence courses evolve into electronic learning DISTANCE LEARNING has been around a long time,' notes Ed Stanford, president of McGraw-Hill Higher Education. 'It used to [...]

Published
2001

2. Heads up for UPs

Author

Gold, Sarah F.

Subjects
University presses -- Services -- Market share -- Forecasts and trends, Best sellers -- Forecasts and trends -- Works -- Services -- Market share, Advertising, marketing and public relations, Business, Publishing industry, Company market share, Market trend/market analysis, Works, Services, Market share, Forecasts and trends
Abstract

University press bestsellers may be rare, but books like On Bullshit and Edmund Morgan's Benjamin Franklin are reminders that a scholar's work--if it's the right idea at the right time--can [...]

Published
2006

3. Guiding screenwriters

Author

Deahl, Rachel

Subjects
Motion picture authorship -- Forecasts and trends -- Marketing, Authors -- Beliefs, opinions and attitudes, Publishing industry -- Services -- Marketing -- Forecasts and trends, Advertising, marketing and public relations, Business, Publishing industry, Company marketing practices, Market trend/market analysis, Beliefs, opinions and attitudes, Services, Marketing, Forecasts and trends
Abstract

The old saw goes that everyone has a book in them. But these days it might be more accurate to say that everyone has--or at least thinks they have--a screenplay [...]

Published
2006