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1. French sales flat in '97.

Author

Lottman, Herbert R.

Subjects
*BOOKSELLERS & bookselling, *PUBLISHING, *BOOKS, *BOOK industry, *PURCHASING
Abstract

Discusses a drop in sales in the French book trade. The use of club sales, promotional books, specially priced school and reference books; Increase in title production; Decline in average printings; Reference and art books as weak sellers; Current affairs, religious, children's, and comic books as best sellers.

Published
1998

Catalog

Books, media, physical & digital resources
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