Books -- Book reviews, Book reviewing -- Authorship, Newspaper publishing -- Planning, Advertising, marketing and public relations, Business, Publishing industry, Company business planning, Book review, Planning, Authorship
Abstract
For years now, book reviews by nonprofessional critics have been gaining traction in the media. From Amazon to the blogosphere, reader-generated book reviews are very much on the radar of [...]
Newspapers -- Services -- Marketing, Books -- Book reviews, Book reviewing -- Authorship -- Methods, Book publishing -- Marketing -- Services, Advertising, marketing and public relations, Business, Publishing industry, Company marketing practices, Book review, Services, Marketing, Methods, Authorship
Abstract
With book coverage in newspapers steadily declining, publishers face some difficult questions. Will papers continue to cut their book pages? Couldn't they just cut the bridge column instead? How about [...]
Published
2008
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