The article relates the expectations of publishers from the annual children's book fair to be held from March 23 to 26, 2010 in Bologna, Italy. Particular focus is given on the influence of the current economic condition on the fair, the status of young adult's fantasy trilogy and market revival of picture books. Laura Godwin, vice president (VP) and publisher of Henry Holt Books for Young Readers, observes the growing interest in titles for middle-grade readers and teenagers. Rob McMenemy, senior VP at Egmont, reflects on improvements for picture books.