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The article discusses the growing market for gift books and the process of publishing gift books. Topics include how gift books are designed with aesthetics such as paper quality, embellishments, and foil, as well as editorial content in mind, why publishers want gift books to be sold in physical stores and focus on gift books that can be sold in retail stores other than bookstores, and the popularity of gift cookbooks such as "Tequila Sunrise" by Tim Federle.