1. Bestsellers '06.
- Author
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Maryles, Daisy
- Subjects
- *
BOOKSELLERS & bookselling , *BEST sellers , *BOOK advertising , *ADVERTISING spending , *BOOK industry - Abstract
The article reports that though more books have made it to the 2006 weekly charts than ever before, a majority of the bestsellers stayed on the charts only for four weeks or less. With title output in the U.S. approaching 200,000 copies per annum, making in on the lists was easier in 2006, but staying was harder. Several factors contributed to this trend. These include costly publication and publicity efforts, high acquisition costs, money spent on jackets and paper, a hefty advertising and marketing budget. INSET: Applause, Applause.
- Published
- 2007