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Presents abstracts of public relations articles on issues management. `Incognito Spinmeisters Battle On-line Critics,' by Rebecca Fairley Raney, from `The New York Times'; `Setting the Record Straight About Mental Illness,' by Mary Gleason Rappaport, from `Public Relations Tactics'; `The Truth About Cats and Dogs at Burlington Coat Factory,' by Alison Stateman, from `Public Relations Tactics.'

Presents abstracts of articles on history and public relations. `Creating a Favorable Business Climate: Corporations and Radio Broadcasting,' by Elizabeth Fones-Wolf, from `Business History Review'; `Public Relations in Films and Fiction: 1930 to 1995,' by Karen S. Miller, from `Journal of Public Relations Research'; `Titanic and Public Relations: A Case Study,' by Tim Ziaukas.

Presents abstracts of articles on public relations in medical care and public welfare. `A PRSSA Partnership Transcends Traditional Cause-Related Marketing,' by William C. Adams, from `Public Relations Tactics'; `Space Odyssey: John Glenn Fuels NASA's PR Windfall,' by Chris Cobb, from `Public Relations Tactics'; `Healthcare Sector Makes a Recovery,' from `Marketing.'

Presents abstracts of articles concerning internal communications in public relations. `Communicating in a Crisis,' by Bob Fienberg, from `Asian Business'; `Helping to Keep the Team Onside,' from `Marketing'; `What Is Your Role for Year 2000,' by Margaret Knes, from `Public Relations Tactics.'

Presents abstracts of articles and books on public relations and cultural communication. `Public Relations in Three Asian Cultures: An Analysis,' by Miko Takasaki, from `Journal of Public Relations Research'; `What Cultural Values Influence American Public Relations Practitioners,' by Gabriel M. Vasquez and Maureen Taylor, from `Public Relations Review.'

Presents abstracts of articles concerning public relations communications. `Agencies Find Value in Strategic Planning, But Must Still Convince Clients of Its Value: Survey,' from `Public Relations Tactics'; `Playing the Part: Practitioner Roles in Public Relations,' by Gillian Hogg, from `European Journal of Marketing.'

This article presents information on books and articles related to special events in public relations, published in various journals. The article "Event Planning Firm Reinvents Pre-Trade Show Fetes," by S. Pounds, published in the journal "Tribune Business News," highlights the new special events that have emerged. Pre-trade shows are emerging as new ways to gain media and industry attention. The article "Recruiting Celebrities for Special Events," by R. Tateel, published in the journal "Special Events Magazine," discusses how your organizations and can get a celebrity to attend an event. It reports on some of the limitations and challenges associated with hiring celebrities. The book "Event Sponsorship," by B.E. Skinner and V. Rukavina, describes the important things to be done by a successful event sponsorship manager.

This article presents information on articles related to publication management, published in various journals. The article "Content Differences Between Daily Newspapers With Strong and Weak Market Orientations," by R. Beam, published in the journal "Journalism and Mass Communication Quarterly," presents a content analysis of more than 13,000 items on the main display pages in 12 daily papers. The author finds that publications with strong market orientation publish more articles about lifestyle and sports and less on government and public affairs than those with weak market orientation. The article "So ... You Want a Brochure," by D. Kappel, published in the journal "Public Relations Quarterly," presents some relevant questions regarding handing out brochures.

This article presents information on articles investors relations, published in various journals. The article "Do Donors Care? Some Australian Evidence," by G. Berman and S. Davidson, published in the journal "Voluntas: International Journal of Voluntary and Nonprofit Organizations," adopts a law and finance approach to evaluate the question of whether donors/social investors "care" about increased accountability for charitable organizations. The article "The Impact of Public Ownership, Profits and Competition on Number of Newsroom Employees and Starting Salaries in Mid-Sized Family Newspapers," by S. Lacy and a. Blanchard, published in the journal "Journalism and Mass Communication Quarterly," examined the relationships among public ownership, competition, profit margins, number of newsroom employees and starting salaries. The article "The Houston Zoo Story: How to Help Your Business Succeed in an Interactive World," by K. Craig, published in the journal "Public Relations Quarterly," discusses the Web site overhaul, linkages with the marketing department, and the various communications efforts in the non-profit or business world that were conducted with very limited resources.

This article presents information on articles and books on consumer relations. The article "Don't Ignore Mad Cow, PR Experts Warn," by B. Horovitz, published in the journal "USA Today," focuses on ensuring of specific beef safety procedures by beef industry majors. Many food companies are facing questions about mad cow disease and many are failing to deal with this public relations crisis head-on. The article "Distinguishing Service to Constituent Publics From Pandering to Them," by D. Martinson, published in the journal "Public Relations Quarterly," focuses on the importance of distinguishing service to constituent publics from pandering to them. In the context of distinguishing service from pandering, public relations practitioners also need to recognize that the key to any genuine public relations effort must center on striving to establish a two-way communication process, which facilitates a bona fide dialogue between an organization/client and affected publics. The book "Consumer Behavior and Culture: Consequences for Global Marketing and Advertising," by M. de Mooji, explores the global consumer myths and reality.

Presents an introduction to the December 1, 2004 issue of the journal "Public Relations Review."

Presents a bibliographical list of articles on visual communication related to public relations. "Color by Numbers," by Pamela Paul, which appeared in the February 2002 issue of "American Demographics" periodical; "Olympic Winter Games of 2002," by Matthew Porter, which appeared in the March to April 2002 issue of "Olympic Winter Games of 2002" periodical; "Video Pumps up Public Relation," by D. Simon, which appeared in the November 2002 issue of "Pharmaceutical Executive" journal.

Presents summaries of two studies on public relations. "An Analysis: The Impact of Non-Governmental Organizations on the Practice of Public Relations," by Gina Li, which appeared in "Public Relations Quarterly"; "Witherspoon Adds Research Ally," which appeared in the November 25, 2002 issue of "Adweek."

Presents a bibliographical list of articles on public affairs lobbying. "Viacom: It's War Versus HIV, Fought With Photographic Society of America Images," by J. Forkan, which appeared in "Multichannel News" periodical; "Public Relation and General Reconnaissance: So Happy Together," by R. Long, which appeared in "Public Relations Strategist" periodical; "Shifting the Balance," by M. Taylor, which appeared in "Modern Healthcare" periodical.

Presents a bibliographical list of articles on management related to public relations. "When Organizational Messiness Works," by R.F. Freeland, which appeared in the May 2002 issue of "Harvard Business Review"; "Leading During Turbulent Times," by Sabrina Horn, which appeared in "Public Relations Strategies"; "The Race to the Top," by Johnnie L. Roberts, which appeared in the December 9, 2002 issue of "Business Insurance."

Presents a list of articles on law related to public relations. "Dealing With Cybersmear: How to Protect Your Organization From Online Defamation," by N.B. C'sarez, which appeared in "Public Relations Quarterly"; "Coming up Roses," by Trevor Jackson, which appeared in "British Medical Journal."

Presents a bibliographical list of articles on corporate social responsibility related to public relations. "How an MBA Can Bend Your Mind," which appeared in "Business Week"; "The Competitive Advantage of Corporate Philanthropy," by M. Porter and M. Kramer, which appeared in "Harvard Business Review"; "Responsibility: The New Business Imperative," by S. Waddock, C. Bodwell and S. Graves, which appeared in "Academy of Management Executives."

Presents a bibliographical list of articles on history related to public relations. "Ivy Lee and the Rockefellers' Response to the 1913-1914 Colorado Coal Strike," by K. Hallahan, which appeared in the October 2002 issue of the "Journal of Public Relations Research"; "Adams, Pain, and Jefferson: A Public Relations Firm," by Jason Karpf which appeared in the January 2002 issue of "Public Relations Tactics" periodical.

Presents a summary of the article "GE Shareholders Urged to Help Hudson River," which appeared in the April to May 2002 issue of "National Wildlife" magazine.

Presents abstracts of articles on public relations in visual communication. `Victoria's Not So Little Secret,' by Chris Cobb, from `Public Relations Tactics'; `Creating a Successful Brochure,' by Shannon GaNun, from `Public Relations Tactics.'

Presents abstracts of articles on minority and public relations. `Creating an Inclusive Work Environment for Gay Men and Lesbians,' by Mark Abelsson, from `Public Relations Tactics'; `A Minority of Many,' by Steven Gundersen and Jeff Cahn, from `Promo'; `The Absolutely Fabulous PR Girls' Message is as Old as the Hills: Stand by Your Man,' by Cristina Odone, from `New Statesman.'

Presents abstracts of articles on public relations references. `Mind Your Own Business,' by Ted Pollock, from `Supervision'; `Acquire Clients by Stressing These 40 Benefits of Accounting Services,' by Andrew D. Schiff, from `The CPA Journal'; `Your 2000 Coupon Planner,' from `Promo.'

Presents abstracts of articles on public relations and lobbying. `Enjoying Benefits of Healthy Returns,' from `Marketing'; `Overcoming Food Phobia: Changing Perception About Bio-Engineered Products,' by John Freivads and Daryl Natz, from `Communication World.'

Presents books on feminism and public relations. `Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity,' edited by Meta G. Carstarphen and Susan C. Zavoina; `Women and Mass Communications in the 1900s: An International Annotated Bibliography,' by John A. Lent; `Gendered Lives: Communication Gender and Culture,' by Julia T. Wood.

Presents abstracts of an article and a book on community relations. `A Realignment at Sears is Good News for PR,' by Alison Stateman, from `Public Relations Tactics'; `Corporate Community Relations: The Principle of the Neighbor Choice,' by Edmund M. Burke.