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Piloerection (e.g., goosebumps) is an essential thermoregulatory and social signaling mechanism in non‐human animals. Although humans also experience piloerection—often being perceived as an indicator of profound emotional experiences—its comparatively less effective role in thermoregulation and communication might influence our capacity to monitor its occurrence. We present three studies (total N = 617) demonstrating participants' general inability to detect their own piloerection events and their lack of awareness that piloerection occurs with a similar frequency on multiple anatomical locations. Self‐reported goosebumps were more frequent than observed piloerection. However, only 31.8% of self‐reports coincided with observable piloerection, a bias unrelated to piloerection intensity, anatomical location, heart‐rate variability, or interoceptive awareness. We also discovered a self‐report bias for the forearm, contradicting the observation that piloerection occurs with equal frequency on multiple anatomical locations. Finally, there was low correspondence between self‐reports of being "emotionally moved" and observed piloerection. These counterintuitive findings not only highlight a disconnect between an obvious physiological response and our capacity for self‐monitoring, but they underscore a fascinating divergence between human and non‐human species. Although piloerection is vital in non‐human organisms, the connection between piloerection and psychological experience in humans may be less significant than previously assumed, possibly due to its diminished evolutionary relevance. This research reveals a striking dissociation between an obvious physiological response—piloerection—and human capacity for self‐perception. Although this highlights the limitations of relying on self‐report measures, it also underscores an important divergence between humans and non‐human species. We propose that the relation between piloerection and psychological experience in humans is less pronounced than in other species, potentially due to its diminished role in human evolution. [ABSTRACT FROM AUTHOR]

Increasing attention is drawn to the investigation of piloerection (or goose bumps) in response to strong emotional experiences. This research is complicated by the need to rely on self-report measures. This article proposes an efficient method for the objective and continuous measurement of piloerection. It is based on an optical recording device combined with a discrete Fourier transform analysis quantifying the frequency power related to visible piloerection. The validity of the method was demonstrated in a proof-of-principle experiment involving a person with the exceptional ability to control the erection of his hair. The method reliably mapped all occurrences of visible piloerection and provided insight into the temporal dynamics of the underlying physiological process. It thus proved suitable for future experimental investigation of human piloerection. [ABSTRACT FROM AUTHOR]