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Context effects occur when a choice between 2 options is altered by adding a 3rd alternative. Three major context effects--similarity, compromise, and attraction--have wide-ranging implications across applied and theoretical domains, and have driven the development of new dynamic models of multiattribute and multialternative choice. We propose the multiattribute linear ballistic accumulator (MLBA), a new dynamic model that provides a quantitative account of all 3 context effects. Our account applies not only to traditional paradigms involving choices among hedonic stimuli, but also to recent demonstrations of context effects with nonhedonic stimuli. Because of its computational tractability, the MLBA model is more easily applied than previous dynamic models. We show that the model also accounts for a range of other phenomena in multiattribute, multialternative choice, including time pressure effects, and that it makes a new prediction about the relationship between deliberation time and the magnitude of the similarity effect, which we confirm experimentally.

Recent theoretical developments in the field of absolute identification have stressed differences between relative and absolute processes, that is, whether stimulus magnitudes are judged relative to a shorter term context provided by recently presented stimuli or a longer term context provided by the entire set of stimuli. The authors developed a model (SAMBA: selective attention, mapping, and ballistic accumulation) that integrates shorter and longer term memory processes and accounts for both the choices made and the associated response time distributions, including sequential effects in each. The model's predictions arise as a consequence of its architecture and require estimation of only a few parameters with values that are consistent across numerous data sets. The authors show that SAMBA provides a quantitative account of benchmark choice phenomena in classical absolute identification experiments and in contemporary data involving both choice and response time. (Contains 19 figures, 3 tables and 11 footnotes.)

Recent theoretical developments in the field of absolute identification have stressed differences between relative and absolute processes, that is, whether stimulus magnitudes are judged relative to a shorter term context provided by recently presented stimuli or a longer term context provided by the entire set of stimuli. The authors developed a model (SAMBA: selective attention, mapping, and ballistic accumulation) that integrates shorter and longer term memory processes and accounts for both the choices made and the associated response time distributions, including sequential effects in each. The model's predictions arise as a consequence of its architecture and require estimation of only a few parameters with values that are consistent across numerous data sets. The authors show that SAMBA provides a quantitative account of benchmark choice phenomena in classical absolute identification experiments and in contemporary data involving both choice and response time. Keywords: absolute identification, absolute identification models, response time, response time distributions, sequential effects