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The conception of creativity may be influenced by laypeople's opinions and cultural contexts. This study aimed to replicate a study by Bass et al. (2015) with students from the Netherlands about the opinion of facilitating conditions of creativity among lay people, comparing them with Brazilian students. The Brazilian sample consisted of 296 undergraduate students (F = 83%), average age of 24,5 years (SD = 7.73) who did not have any creativity course. The study from the Netherlands consisted of 176 undergraduate students (F = 73.9%) with an average age of 20 years (SD = 5.0). The Brazilian participants answered a questionnaire designed to evaluate the same areas of the Dutch study on situations that favor creativity. The responses compared by t-Student and factor analysis showed differences between countries, with Brazilians giving greater importance to relaxing activities and traveling unlike the Dutch who preferred concentrated activities and being alone. The study concludes that there are cultural influences in the conceptions of creativity. [ABSTRACT FROM AUTHOR]

This study investigated how advertisers from the creation area of large advertising agencies perceive and characterize their creative process. Thirteen Brazilian professionals were interviewed using semi-structured interviews. Data were analyzed by content analysis. Results indicate that several stages of the creative process overlap, such as the incubation period of one job functioning as the preparation for the next. Motivating factors include pleasure of the act of creating, media visibility and its social reach. Limiting factors include the agencies' excessive departmentalization, reduced deadlines, and the clients' subjectivity influencing the advertisement approval. [ABSTRACT FROM AUTHOR]

There is a current need for psychological tests that can assess cognitive functioning through an integrative perspective. The purpose of this study was to collect validity evidence of the adult version of the Battery of Intelligence and Creativity. The sample was composed of 99 students (51 female), with ages ranging between 15 and 17. The battery is composed of five cognitive tests and one creative test. The following tests were used as external criteria: The Reasoning Tests Battery 5; Divided and Alternating Attention Tests and Torrance Tests. The results indicated significant correlations (p..05) between the battery subtests with the intelligence criteria tests (.28 to .52) as well as creativity tests (.26 to .54). This battery was found to be a valid measure to evaluate intelligence and creativity. Il existe un besoin d'outils psychologiques qui evaluent le fonctionnement cognitif de maniere integree. Nous avons etudie les preuves de la validite de la batterie de l'evaluation intellectuelle et creative - adultes (BAICA). 99 etudiants ont participe (51 femmes), ages de 15 a 17 ans. Le BAICA se compose de cinq sous-tests cognitifs et d'un sous-test creatif. Les tests qui ont ete utilises comme criteres externes etaient: la batterie de tests de raisonnement (BPR-5), le test de l'attention divisee (TEADI) et alternatif (TEALT) et les tests de Torrance. Les resultats ont montre des correlations significatives (p > .05) entre les sous-tests cognitifs de BAICA avec des tests d'intelligence (.28 a .52) et de creativite (.26 a .54). Il a ete conclu que BAICA est une mesure valable pour evaluer l'intelligence et la creativite. [ABSTRACT FROM AUTHOR]