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The article offers information on the promotional campaign Diet Coke Crystal Collection developed by Lexis Public Relations (PR) agency for Diet Coke. After the success of the previous Love It Light campaign of Diet Coke in 2010, the brand planned to continue targeting young female customers. Diet Coke collaborated with jewelry designer Johnny Rocket and crystal companies Swarovski and Selfridges for the creation of original Diet Coke glass bottles designed with crystal tattoos. The success of the said campaign across Great Britain is also emphasized.

The author offers views on the promotional campaign developed by Lexis Public Relations (PR) agency for Diet Coke.

The article reports on the plan of Outpost to promote a limited-edition range of Coca-Cola bottles that are being introduced to coincide with the 2008 Beijing Olympic Games to be held in China. Coca-Cola will launch eight new bottles, each with various design by a Chinese artist and exclusive track courtesy of artists under Ultra Records. It cites several design themes for the bottles, which are aimed at expressing the global connections represented in the Olympics.