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The development strategy in tourism industry requires a complexity of processes which claim the combination of the economical, social and environmental factors, concreted in medium and long term progress of the tourism society. Generally, sustainable development follows the performance on three levels - economic, by increasing the development degree and resources development, ecologically through recycling and avoiding environmental and social degradation by increasing the number of jobs, re-launching the traditional professions. The paper highlights a study conducted in the Romanian hotel environment regarding the top management's opinion of introducing in the infrastructure optimization strategies elements leading to tourist accommodation structures with "Nearly 0 energy consumption". The identified methods by which a hotel operator can reduce energy consumption are diverse, innovative and possible to be implemented in stages. The results of the study can constitute a fundamental approach for the purpose and objectives of a consultancy project that can support the goal of hoteliers in Romania, supporting the reduction of energy operating costs, the introduction of renewable energy sources, and stimulating the behavioral schema of staff and customers. [ABSTRACT FROM AUTHOR]

For the development of the aviation industry companies more and more important becomes the issue of sustainable development. It was found that the technology creativity can play an important role in minimizing the negative impact of aviation companies on the environment, for example by initiating and realization of innovative projects related to environmental protection. Technology creativity gives rise to a new perspective on the development of contemporary enterprises, in particular for high-tech enterprises that aviation industry companies belong to. The article presents the technology creativity construct based on the assumption that it is a significant mechanism for development of aviation industry companies in the context of sustainable development. Technology creativity is treated as a combination of two distinct concepts: creativity and technology development. The aim of this article is to present the significance and impact of technology creativity on sustainable development of the aviation industry companies. The part regarding empirical research of aviation industry companies in Poland presents the results of research. The study is based on desk research, the case study methodology and the method of in-depth interviews with representatives of the aviation industry. [ABSTRACT FROM AUTHOR]