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The current state of research in Germany shows that women are significantly underrepresented in innovative startups. The important potential of female founders for the innovation culture in Germany is thus not being exploited. The visibility of innovative female founders has an impact on their success, as it facilitates their access to capital, networks and markets. In addition, visible role models can motivate young women to contribute their own innovative potential to a startup. This work-in-progress paper provides insight into the conception and the methodical approach within the project “Visibility of Innovative Female Founders in Germany” which examines the mechanisms and structures that influence the visibility of innovative female founders. On the one hand, the activity/passivity of female founders with regard to public visibility is investigated. On the other hand, the project examines selection mechanisms of media professionals as well as venture capitalists and identifies the success factors for the public visibility of (female and male) start-up founders in hightech companies. By comparing the results of these two sub-surveys, best practices will be identified and measures to improve the visibility of innovative female founders will be developed. [ABSTRACT FROM AUTHOR]