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The former energy-wasting lifestyles of developed societies can no longer be sustained. In our age, efficiency is the key to continued sustainability. Increasing efficiency requires the use of infocommunication systems and their regulation. Regulatory modeling is based on the cybernetic loops model. The systems are not closed, so they are constantly suffering from environmental disturbances. External interference can also come from a human resource that covertly exploits the technological and psychic elements of the system to achieve its own goals. Social engineering is also such an intervention. The aims of the present study are to draw a parallel between cybernetic loops and social engineering, then to define social engineering on the cybernetic base.