1. Staying One Step Ahead: Exploring Protection Motivation Theory to Combat Cyber-fraud Among E-services Users.
- Author
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Hassan, Syahida, Ahmad, Rahayu, Katuk, Norliza, Ghazali, Norhasyimatul Naquiah, Aripin, Jazzanul Azriq, and Ali, Fahimi
- Subjects
PROTECTION motivation theory ,ELECTRONIC services ,COMPUTER fraud ,COVID-19 pandemic ,STRUCTURAL equation modeling - Abstract
Cyber fraud cases have been on the rise globally, with Malaysia experiencing a surge during the COVID-19 pandemic, which highlights the need for increased awareness among consumers. The use of e-services by fraudsters presents an ever-increasing challenge as it becomes harder to detect such activities, with victims suffering various losses, such as financial, psychological, and trust-related. This study aimed to investigate the factors that influence the intention of e-services users to protect themselves against cyber fraud using the Protection Motivation Theory (PMT) and Structural Equation Modelling. The results show that cybersecurity efficacy, source credibility, and response efficacy positively influence protection behaviour, while perceived vulnerability does not. The study's contribution is the operationalization of the cybersecurity efficacy construct into two components: knowledge and skills. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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