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The purpose of the article is to study the problems of poverty in Ukraine and substantiate ways to overcome it. Analyzing, systematizing and generalizing the reporting data of the State Statistics Service of Ukraine, the State Employment Service of Ukraine and other State-based institutions, the authors of the article reveal the situation with poverty of the population that occurred in the country as of the beginning of 2022, determine the impact on it of demographic factors, employment, wages, and social protection. The article highlights the problems of sharp deepening of poverty of the Ukrainian population, which is caused by the destruction of the national economy as a result of the unfolding of a full-scale war in the country. The components of incomes of the population in wartime are analyzed, in particular, wage payments, social benefits (pensions, unemployment benefits, aid to internally displaced persons, etc.). The situation with inflation in the country, the sharp growth of which led to a catastrophic decline in the incomes of Ukrainians, is examined. The forecast estimates for the short term on the dynamics of Ukraine’s GDP and inflation developed by international and domestic organizations, as well as by the government of the country, are considered and analyzed. This allowed to outline possible ways to reduce the poverty level of Ukrainians through the efficient use of financial assistance received from international organizations and different countries by directing it to restore the national economy at a new technological level. This is, first of all, the further development of the IT sphere, as well as the introduction and development of high-tech industries in Ukraine, which will be able to revive the labor market, expand it, increase tax revenues to the budget and increase incomes of Ukrainians, and therefore reduce the poverty of the population and return human capital to the country. Prospects for further research in this direction are further study of national economic policies of different countries to overcome poverty of the population. [ABSTRACT FROM AUTHOR]

The article is aimed at studying the impact of emerging financial markets on marketing programs in the international dimension only. Indicators influencing the economic component of emerging markets are analyzed, namely: the development of services sectors in urban areas of the countries considered (India and China); a gap in employment and income between organized and unorganized sectors in urban areas; the presence of urban slums. The study has resulted in systematizing the main indicators of infrastructure and comparative capacity in India and China, while emphasizing differences in the national cultures of the two countries. It is highlighted that the sustainability of differences in cultural value is especially relevant for large multinational companies, which are influenced by different national cultures in their daily routines. Factors influencing income inequality within the population are substantiated, and the importance of infrastructure in the state of growth is emphasized. It is noted that large differences in consumer incomes indicate the existence of several segments with very different levels of purchasing power; in turn, segments with different incomes allow some companies to create innovative opportunities. The areas of implementing marketing programs in the situation of emerging financial markets are outlined. It is noted that because all regions differ in requirements, tastes, habits, media, and preferences, price awareness is up to changes, and this can cause the development of marketing programs inside and outside the country. Research perspectives in this area, as we see them, can lie in designing an innovative marketing program, targeted at the Ukrainian consumer market and capable of forming a stable competitive advantage in the face of international competition. [ABSTRACT FROM AUTHOR]

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