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The purpose of the article is to substantiate the feasibility of an integrated approach to the implementation of measures for the restoration and modernization of housing stock and heat supply objects. On the conditional example of heat supply of a heated quarter (which means a small number of residential buildings to be heated, a local boiler room and local distribution heat networks), various modernization options are considered: separate thermal modernization of buildings, modernization of heating networks, modernization of the boiler room, and options for simultaneous modernization of all elements of the chain: production-supply-consumption of heat energy (complex modernization of the heated district). It is proved that precisely a comprehensive modernization, which involves a simultaneous production, coordinated in terms of time and volumes, supply and consumption of heat, is an effective instrument for improving efficiency in the sphere of heat supply and heat consumption. The complexity of modernization in this example involves thermal modernization of buildings in the heated district (with a decrease in heat consumption by 40%) with the simultaneous modernization of heat transmission networks (with a decrease in heat loss when supplied from 20% to 5%) and modernization of the boiler room (with an increase in the efficiency quotient of boiler equipment from 88% to 93%). The implementation of such a project is economically feasible for all participants: consumers reduce the cost of paying for heat supply services by 49%, and the supplier and producer of heat with a slight (up to 6%) increase in heating tariffs provide break-even activities and receive a larger investment resource in the form of a larger amount of depreciation. At the national level, the proposed mass complex modernization of heated districts can almost halve the consumption of natural gas by municipal heat and power engineering and to the same extent reduce emissions of harmful substances into the atmosphere. In addition, it becomes possible to significantly reduce the amount of subsidies from the budget for the payment of housing and communal services by the population.

The article considers a possibility of making composite materials from metal nickel and super-hard materials. It shows that such a product is available in the world market, but there is no information on technology of manufacture of such a product in open literature. It sets the issue of calculation of economic expediency and investment attractiveness of introduction of the said process into production, so that the methods of calculations would be clear for researchers who have no special education. The article provides a calculation of expediency and investment attractiveness of production of composite materials made from metal nickel and super-hard materials and offers methods of calculation.

The article develops an algorithm of assessment of potential of use of renewable sources of energy with the aim to cover needs of recreational objects. The article reveals scientific principles of transformation of the power system and recreational economy of the Crimea on the basis of a wider application of the renewable sources of energy, including the solar one, in the result of which the situation in the region will change: ecological situation will improve, power independence of recreational objects will increase, and probability of man-caused catastrophes will reduce. The article considers results of practical introduction of scientific developments in the sphere of application of renewable sources of energy at recreational objects and offers a logical scheme of the algorithm of construction of methods of application of renewable sources of energy at recreational objects, which include four main stages. Each of the stages and items of the algorithm requires further detalisation and methodical development.Целью статьи является разработка алгоритма оценки перспективности использования возобновляемых источников энергии с целью покрытия нужд рекреационных объектов. В данной статье раскрываются научные принципы преобразования энергетики и рекреационного хозяйства Крыма на базе более широкого использования возобновляемых источников энергии, в том числе и солнечной, в результате которого изменится ситуация в регионе: улучшится экологическая ситуация, повысится энергонезависимость рекреационных объектов, снизится вероятность техногенных катастроф. На основе рассмотрения результатов практического внедрения научных разработок в сфере применения возобновляемых источников энергии на рекреационных объектах предложена логическая схема алгоритма построения методики применения возобновляемых источников энергии на рекреационных объектах, включающая в себя четыре основных этапа. Каждый из этапов и пунктов алгоритма требует дальнейшей детализации и методической проработки.

The article proves that the task of development of the marketing strategy is a process of search for instruments and mechanisms of creation of strong brands, combination of which ensures maximal economic effect in current market situation and in future.В статье доказано, что задача выработки маркетинговой стратегии представляет собой процесс поиска инструментов и механизмов создания сильных брендов, сочетание которых обеспечивает максимальный экономический эффект в данной рыночной ситуации и в перспективе.