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The article highlights a report from Rabobank on the difficulties and weakening economy in 2018 along with forecasts for the global poultry industry in 2019. Topics include rise in prices due to strong demand and limited supplies of chicken in 2018 in China and forecasts for the same in 2019; reduced supply and adoption of more focused and diversified export strategies by Brazil's industry; and possibility of the negative impact of supply issues in the European Union in 2019.

An editorial is presented which discusses Broilers' nutritional requirements for maximizing profitability. Topics include protein as the key for the increased efficiency associated with genetic selection which can be explained by an increase in birds' appetite; selecting an ideal protein such as lysine which is now required in the diet compared with other amino acids and by looking at feed composition at the individual amino acid level which will further help in improvement.

The article discusses the challenges faced by the South Africa's poultry industry. Topics include impact of rainfall on the cost of feed; import issues due to the local chicken and feed production in the market which comprises primarily legs and thighs; and societal change which includes land expropriation. Comments of Loutjie Dunn and Franscois Crots who consider unemployment as one of South Africa's largest problem.