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This study maps the interactions of the Hindutva brand of political populism, which is in rise in India, with the feminist politics and concerns. To study this interaction, the article qualitatively studies the phenomenon of Hindutva-populism and feminist politics and uses the Bhartiya Janata Party, the Hindu-rightist political party, as the site to explore the gendered political culture and the complex relationship that populism and feminism share on the women question in their quest for political and social transformation in India. For this purpose, the article focuses on the broad themes, highlighting the differential visions of both projects, of: the lens through which the problems are diagnosed, the solutions proposed to these problems and the role of the related variables such as power, state and leadership, which puts them in a fundamental clash with each other. [ABSTRACT FROM AUTHOR]