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Voters are continuously bombarded with information during political campaigns, yet a consistent conclusion from research on voter learning is that individuals remember far less information about political candidates than one might expect. What remains unclear is why memory for campaign information is so poor. The present study examines two explanations for memory failure. Using an experimental design, the present study explores whether campaign information fades from memory (trace decay) or whether extraneous information impedes an individual's subsequent ability to recall campaign information (interference). The results suggest that examining the ways in which the larger information environment influences recall of campaign information has important implications for the importance we attribute to campaign information in models of voter decision making. [ABSTRACT FROM AUTHOR]

Political observers often criticize the news media's focus on scandalous activities of candidates as distracting voters from the 'real issues.' However, the extent to which such a fondness for scandal influences voters remains unclear. The present study examines whether exposure to scandalous information about a candidate interferes with memory for policy-related information. Two possibilities are considered. One possibility is that scandalous information attracts substantial attention and processing from individuals thereby interfering with previously stored campaign information. A second possibility argues that conceiving of memory as organized in associative networks suggests that scandalous information facilitates, rather than interferes with, recall of policy-related campaign information. Based on data from a longitudinal experiment, I conclude that exposure to scandalous information is less hazardous to voters than is often suggested by political observers. [ABSTRACT FROM AUTHOR]

In this paper we argue that emotional response to information encountered in campaigns has implications for the likelihood of remembering that information at the time of the vote. Most voting models are built on what voters remember—whether it is the placement of candidates on issues, or opened ended responses to prompts. That recall of memory is biased is well-known, but the extent to which those biases are driven by affective response to candidate information has not been studied. Using dynamic process tracing, we examine voters' emotional responses, information search, and candidate evaluations during a simulated presidential primary campaign. By manipulating anxiety and the amount of incongruent information that voters encounter, we can detect the direct influence of affect in information processing. We find evidence that voters are more likely to remember information that generates any affective reaction as opposed to information for which the subjects report no emotional response. However, we find little evidence that anxiety has a special role, compared to enthusiasm or anger, in increasing the likelihood that an individual item is remembered. This challenges a primary contention of the theory of Affective Intelligence that anxiety leads to more memories for campaign information. [ABSTRACT FROM AUTHOR]