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Social museology emerges as an innovative model for museum management whose mission goes beyond the traditional conservation and exhibition of collections, to become a driver of social dynamism and cohesion. Under this new approach, a museum constantly interacts not only with its visitors, but also with all civil society actors, among other stakeholders. A social museum can potentially contribute to regenerating the territory around it if the responsibilities for diagnosing social problems are shared with other actors and innovative solutions oriented towards a more sustainable development are coproduced with them. Under this conceptual framework, this article contextualizes the case study of the public-non profit partnerships that have been launched by the Provincial Museum of Lugo (Galicia, Spain), as an innovative experience aimed towards social inclusion of vulnerable segments of population and local regeneration of the territory. [ABSTRACT FROM AUTHOR]