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In Colombia, there are traditional businesses such as the Tienda de Barrio, where the inhabitants come to consume massive and popular products, the basis for their family economy, and it has also been established as a meeting point and epicenter of conversations for these communities. This article develops an ethnographic study with the support of anthropology, managing to extract the characteristics of the purchase motivations in the customers of the neighborhood store in the Department of Atlántico; to achieve this, 30 in-depth interviews were conducted on the analysis of a 127-page transcript, with the triangulation of secondary sources and field work. As a contribution, the study determined the emergence of a generality about the characteristics of purchase in customers, and five concepts that frame the motivation to buy in customers, which are: convenience, need, opportunity, rewarding experience, and familiarity, based on close relationships that are part of the daily life of the neighborhoods, as an experience of value and cultural identity. [ABSTRACT FROM AUTHOR]

Se presenta un editorial sobre patrocinio comercial en la tienda del barrio en Colombia. Los temas discutidos incluyen el apadrinamiento como una relación entre un padrino y un padrino, ubicado en el canal de distribución tradicional; el papel que juega el apadrinamiento comercial en la cadena de distribución tradicional; y la participación formal de miembros de un grupo religioso. También se menciona la historia del acto sacramental del Bautismo de la Iglesia Católica.

This article provides a basic knowledge base for researchers who choose to use the steps of grounded theory as an analytical framework, in the search for new knowledge. Despite the significant progress in this research method, the current reality reflects a lack of knowledge in the methodological, to start on this reflective path as a qualitative researcher. A review of systematic literature on the grounded theory and its application was carried out, with the use of databases such as Science Direct and Web of Science, both recognized scientifically for its high academic impact; a total of 52 articles with application of the method in different areas were analyzed. Among the contributions, the benefits for the construction of knowledge stand out, scientifically approached from the theory based as a methodological approach; it is possible to identify the affinity of the method with the social sciences as a field of application. In addition, the increasing use of this method of study in the academic field. [ABSTRACT FROM AUTHOR]

In the present investigation was conducted an approximation to the practices of the craft market of the wayú indigenous in Riohacha (Colombia) with the aim of generating the understanding of the commercial development in its sociocultural environment, prepared a review of the thematic discovering the absence of empirical results and are therefore conducted a qualitative research with the ethnographic method. In-depth interviews were conducted, participant-observation and consolidation of results analyzed in three arrays: 1-M. Saturation, 2-M. characteristic and 3-M. concepts. Finally, the findings generated twelve main characteristics grouped in to three dynamics that they conceptualized the market context, the types of negotiation and the specificity of the production of the artisanal trade, with specialized practices that emerge from the internal sociability of this group in the framework of the subsistence, authenticity and stewardship of the wayú values. [ABSTRACT FROM AUTHOR]