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Technology platforms have been conceptualized as the result of the exploitation and reutilization of knowledge and experience accumulated by the institutions and firms in a sector, generating, with that, new knowledge and distinctive technological competences that can be shared by product families, applications and future businesses. This article describes the CGEE's experience concerned with a collective design of an innovation program focused on oncological drugs. It combined methodologies and tools of technological forecasting with the conceptual approach of technology platforms and also emphasized the involvement of companies and institutions of the Brazilian pharmaceutical industry. [ABSTRACT FROM AUTHOR]