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The article focuses on the opportunity missed by optometrists who does not prescribe anti-reflective (AR) coating for their patients. Doctor Alan Goldstone shared that he does not recommend AR coating instead he prescribes it as more patients follow his prescription. AR-coated contact lenses were unpopular back in the days as it takes several days to fulfill an order but with smaller high-tech coating systems, more are able to offer the service.

The article suggests that optometrists should get the most out of the patient eye-care experience to maintain their competitiveness. According to the article, in-office finishing (IOF) is driven by the general economic conditions and need for business owners to maximize profit models. Vision Service Plan (VSP) will launch a policy that will allow independent optometrists to perform IOF for their own VSP-covered work. Some policy caveats are discussed, including sourcing single-vision lenses directly from a wholly owned VSP laboratory.