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The article discusses The General Optical Council (GOC) suspending Birmingham-based dispensing optician, Sarah Morris, from its register.

The article offers multiple news briefs including Vision Express is only offering urgent and emergency appointments at a limited number of practices in response to the coronavirus pandemic; and NHS England's failure to act is forcing optical practices to close and putting the eye health of patients at risk during the coronavirus pandemic, the Optical Fees Negotiating Committee (OFNC) has warned.

The article focuses on the Bath-based eyewear designer Inspecs, has earned a place on the final shortlist of the Sunday Times Fast Track Profit 100 Ones to Watch rankings, topics include, Safilo launches joint venture in South Korea and, eye health business membership organization, Federation ophthalmic and Dispensing Opticians (FODO), has responded to the NHS consultation.

The article focuses on the Duncan and Todd group expansion, which now is the largest independent optical services provider in Scotland after two acquisitions in a week, topics included the merger of Cuthbert & Partners with Duncan and Todd's and, an association of Optometrists has celebrated its second anniversary.

An interview with Matt Stewart, director of product at Specsavers is presented. Topics include hand sanitation, Perspex hygiene screens and signposts at the firm for customer and colleague safety, challenges both from a single practice point of view and managing across the group, & communication with patients to prepare them for the different experience.

The article explores success for disruptive brands or concepts is by no means a given and even the most wellthought out concepts or products sometimes fail to appreciate the nuances of optics. Progress in technology tends to stem from componentry that allows devices to be smaller and more powerful than what came before. Patient care has been enhanced significantly in recent years thanks to giant leaps in clinical imaging, processing power and cheaper and more capable manufacturing technology.

The author shares the steps he is taking to be open for business once again. Topics include time to make each communication personal, relevant to them and the current situation, need to clean each machine before use, in front of the customer, and keeping an ultrasonic cleaner out in the centre of the store and putting all frames next to it.