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The article focuses on the society of young women which is the overtly decorative sphere in terms of optical fames styles in Great Britain. it hints that optical practices must offer a wide range of latest styles to market the frames effectively to these group of people. Hanna Nussbaum, managing director of Orange Eyewear, noted that young women invariably seek for a face-flattering frames which do not only adds to their own style but also make them feel that they are distinguished in the crowd.

Presents an interview with Bradley Wells, British sales director of Sauflon, about the market entry of the company into the contact lens industry. Factors that motivated the changes in the market approach of Sauflon; Ways to address the competition posed by the Internet and supermarket supply; Advantages and disadvantages of the NewDay daily disposable contact lens.

The article reports on the promotional campaign of Market Me Now which encourages retail business owners to try into developing customer acquisition and marketing tool practices on basis of customers geographic and demographic area in Great Britain.

The article offers information on the first of a series of roadshows held by American high-end luxury sunglasses manufacturer Maui Jim at the Radisson Hotel in Great Britain to inform practitioners regarding its strategy and marketing plans in 2014. Topics included in the event are the update on the company's prescription programme, the introduction of the Zeal Optics brand, and its first television (TV) advertising in the U.S.

The article reports that as part of Curtis Opticians' 80th anniversary celebrations, the practice recently hosted the launch of designer Alyson Magee's latest eyewear collection in Great Britain. Magee, was on hand to discuss her inspirations with some 100 guests at the evening event. Dispensing optician Ian Curtis described the launch as a great success, with considerable media coverage and many people buying the new frame styles.

The article reports on the acquisition of Ophthalmic lens manufacturer Signet Armorlite by Essilor International's U.S. subsidiary EOA Holding Co. in Great Britain. The author stated that Signet Armorlite specialises in entry-level and mid-range products for the independent sector. Moreover, Essilor has emphasized that the management team of the company will continue to lead the company.

The article reports on the promotion offered by Specsavers Opticians to customers in Great Britain. The company stresses that the promotion focuses on distributing free contact lenses to patients who will visit its clinic starting December 2008 until mid-January 2009. The strategy also includes giving advice to customers concerning the use and care of the lenses. Specsavers states that patients should present a prescription to avail the promotion.

The article announces the price reduction of all 1-Day Acuvue Moist contact lenses from Johnson & Johnson from October 13, 2008 in Great Britain. The innovative move is part of the company's commitment in providing the patients a chance to experience the benefits of the daily disposable contact lenses and the comfort they deserved. It is also part of the company's initiative in strengthening its market position as it expects practitioners to recommend its product to their patients.

The article reports on the introduction of the latest generation of lenses manufactured by Transitions Optical Inc. in Great Britain. On September 15, 2008, DX Services will deliver TVI launch packs containing a range of technical and merchandising material to 5,000 independent practices. Transitions said it could drive customers into store through television advertising and provide the best technical product but the crucial factor was professional recommendation.

The author reflects on the marketing strategy of Tesco PLC in Great Britain. He notes that Tesco's opening price for eyeglasses is £15 which are distributed by optically trained staff. Furthermore, the company is also offering an eye test for £10 with a free fitting service at their store. He questions the quality of service and product which Tesco is going to offer for a low price.

The author reflects on the issue concerning the promotion of services and products in dental and optical industries in Great Britain. He explores the different moves of the two industries in educating the public and promoting their products. The author also views on the reason why the dental industry had enjoyed better promotion than the optical industry.

The article reports on the launch of Maui Jim's three new sunglass styles in Great Britain. These products include two updates of its popular aviator style with rectangular lens shapes and a nylon frame supplied with scratch-resistant super thin (ST) glass lenses. The metal Kapena and Harbor aviators feature non-slip nose-pads and spring hinges.

The article reports on the launch of Specsavers eyewear collection in Great Britain. The company unveiled its collection online following its confirmation in December 2008 that it was ready to become a online retailer. It notes that its online sales portal is incorporated within its existing Web site.

The article reports that Nikon Optical UK has offered summer promotion to expand awareness of its Digital lens range in Great Britain. It is said that through the filling of collector's card, company's clients can win prizes that includes £20 electrical gift vouchers, iPod Touch, television and Nikon cameras. The company's managing director Martin Thompson said that the move is brought by the success in their summer promotional sale in 2007.

The article reports that Signet Armorlite (SA) has launched a marketing campaign to help distribution of Kodak Lens UK varifocal lenses in Great Britain. It is stated that varifocal lens comparison pocket guide described and detailed the availability of Kodak and SA's fitting heights and checklists of the materials. Moreover, second part of the run is the Kodak's varifocal dispensing mat that has been designed with customer in mind, and can be applied in educational supplies.

This section offers news briefs related to the optical trade. Michael Potter has been hired by the Association of British Dispensing Opticians (ABDO) as marketing manager on an initial six-month contract to develop a marketing strategy for the association. Marketing Partnership is offering practices a patient leaflet entitled "Your Optical Prescriptions." ABDO has postponed both of the CET College Summer Schools due to low numbers and plans to start the courses in Spring 2007 instead.

The article presents the findings of the "Opticians UK 2006," a research on consumer attitudes to opticians, conducted by Mintel. The company interviewed 1,541 people aged 15 and above in Great Britain in November 2005. The report encourages opticians to come up with creative new ideas to attract customers. 29% of respondents stated that they would not get their eyes tested in a supermarket environment.

Discusses the potential effects of the decision of supermarkets and pharmacies to enter into the contact lens supply market in Great Britain. Reasons behind the decision of Tesco Opticians to penetrate the market; Impact of the issue on opticians and suppliers; Strategies adopted by Tesco in marketing its contact lenses.

Reports on the launch of Norville's promotion, which aims to build customer loyalty through dispensing sports eyewear, in Great Britain in 2004. Items being offered to consumers as part of the promotion; Remarks from Norville executive Stephen Isaacs on their marketing strategy.

Reports on the launch of Marchon's promotion, Test Drive Flexon, which aims to promote the best selling Flexon eye care products in Great Britain. Details of the promotion; Opportunity being offered to consumers.

Looks at the marketing efforts of eyecare company Bausch & Lomb which aim to improve brand awareness and drive the contact lens (CL) market in Great Britain in 2004. Message of its 2004 marketing campaign; Aim of the company's sponsorship of Rugby Super League 2004; Extensive research carried out for the CL market.

Reports on the launch of Pennine Optical Group's summer promotion, which rewards customers with free gifts as an alternative to discounts, in Great Britain in 2004. Remarks from Pennine chairman Peter Cowan on the promotion.

Presents information on a Transitions Marks & Spencer voucher promotion launched by Essilor for independent opticians in Great Britain. Activity that coincides with the promotion.

Presents an update on the promotional campaign of several optical companies in Great Britain as of November 21, 2003. Information on the winter sales promotion of Sola Optical UK and Transitions; Details of the luxury hampers promotion of Norville Eyewear; Discussion of the progressive scratchcard promotion of Signet Armorlite in conjunction with Kodak Concise and Kodak Precise progressive lenses.

Announces the decision of the European accessories company Centro Style to establish a business in Great Britain. Distribution agreement signed by the company with WT Rees; Market opportunities in the optical trade in the country; Management and marketing strategies of Centro Style.