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The article discusses the marketing strategy applied by Clamp Optometrists to attract more customers in Cambridge, England. Clamp Optometrists uses original artworks in its window displays to catch customers' attention. Practice artist Carolyn Young is the woman behind the imaginative and eye-catching designs.

The article reports on the advertising campaign of Glasses Direct against Specsavers Opticians for the online spectacles business in Wiltshire, England as of April 28, 2006. The solicitors of the Specsavers complained on the marketing tactics and price comparisons made on the Web site of Glasses Direct. Glasses Direct responded by accusing Specsavers of bullying tactics and trying to suppress competition.

Presents information on Vision Clinic, winner of the 2004 Optician Award for Contact Lens Practice in Kenton, Middlesex, England. Contact lens recommendation approach used by the clinic; Suppliers of the clinic; Marketing strategy of Vision Clinic.

Presents an interview with Ian Moss, group contact lens manager of Owl Optical of England, on the company. Number of outlets of the company; Contact lens sales of the company; Marketing strategy of the firm.

Focuses on WPS Optometrists, an England practice and recipient of the 2003 Contact Lens Practice of the Year award of the periodical 'Optician.' Challenges faced by WPS with its second practice in Northampton; Description of the marketing strategies adopted by the company for its contact lens practice; Contribution of contact lenses to the company's total sales.