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The article offers information on the efforts of Signet Armorlite Inc. (SA) to enhance marketing strategies of its practice partners. Kodak Lens Vision Centre (KLVC) Training Centre of Excellence and Designer Outlet have been launched by Signet Armorlite, to help KLVC improve its market conditions. Through Designer Outlet, which is an optical practice, SA aims to bring new sales opportunities to KLVC.

The article informs that two customers have won a designer eyewear under a promotional strategy by the company David Burghardt Vision Care to promote its high end range of spectacles.

The article reports that optical lens manufacturer BBGR has announced a full recommend or return offer on its new Aspheo digitally surfaced single-vision lens. The company said that any customer not completely convinced that its Aspheo lens offers improved optical and cosmetic performance in comparison to conventional single-vision products may return their lenses to BBGR for a full credit.

The article reports that Henry Jullien has revealed a new stand design concept at the Silmo exhibition in Paris, centered on its promotional concept of highlighting all the beauties of the world. The company followed its communications campaign with the design and described the effect as a refined and luxurious atmosphere in a large, welcoming space, restrained in color, and with a play on materials, with metal working in particular.

The article reports that Ted Baker Eyewear has launched a new point of sale campaign to accompany its autumn/winter 2009/10 eyewear collections, with a number of showcards featuring colorful visual illusions. There are also new, contemporary styles in the men's and women's collections as well as the premium men's range Ted Baker Global, which has four new styles. Tying in with the campaign, Ted Baker is running two competitions for independent customers.

The article offers information on the launch of a new marketing campaign "You can never have too many," by Mondoticca. It includes a consumer competition and window campaign that runs in parallel with Lulu Guinness' marketing. All tickets for the competition will offer a 10 percent discount on purchases of Lulu Guinness bags and accessories online and the main prizes will be sent to practices for the presentation.

The article reports on the promotion offered by Specsavers Opticians to customers in Great Britain. The company stresses that the promotion focuses on distributing free contact lenses to patients who will visit its clinic starting December 2008 until mid-January 2009. The strategy also includes giving advice to customers concerning the use and care of the lenses. Specsavers states that patients should present a prescription to avail the promotion.

The article discusses cause-related marketing (CRM) as an effective marketing tool for optical practices. According to the author, if CRM is managed well it can provide success to charity, consumers, stakeholders, and business. It also provides commercial sense as a chance to increase a company's sales, improve customer loyalty, and adds value to the brands of a company by making charitable donations.

The author reflects on the issue concerning the promotion of services and products in dental and optical industries in Great Britain. He explores the different moves of the two industries in educating the public and promoting their products. The author also views on the reason why the dental industry had enjoyed better promotion than the optical industry.

Presents information on the promotion of Seiko 1.67 Transitions lens from Seiko. Details of the activities at the promotion; Results of a survey on the concern of consumers about the importance of protecting the eyes from ultraviolet light; Prizes received by winners.

Reports on the launch of Norville's promotion, which aims to build customer loyalty through dispensing sports eyewear, in Great Britain in 2004. Items being offered to consumers as part of the promotion; Remarks from Norville executive Stephen Isaacs on their marketing strategy.

Reports on the launch of Marchon's promotion, Test Drive Flexon, which aims to promote the best selling Flexon eye care products in Great Britain. Details of the promotion; Opportunity being offered to consumers.

Reports on the launch of Pennine Optical Group's summer promotion, which rewards customers with free gifts as an alternative to discounts, in Great Britain in 2004. Remarks from Pennine chairman Peter Cowan on the promotion.

Presents information on a Transitions Marks & Spencer voucher promotion launched by Essilor for independent opticians in Great Britain. Activity that coincides with the promotion.

Presents an update on the promotional campaign of several optical companies in Great Britain as of November 21, 2003. Information on the winter sales promotion of Sola Optical UK and Transitions; Details of the luxury hampers promotion of Norville Eyewear; Discussion of the progressive scratchcard promotion of Signet Armorlite in conjunction with Kodak Concise and Kodak Precise progressive lenses.