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While the conventional education system with different forms of E-learning and rigid academic instructive curriculum could not bring desired changes in specified timeframe work at rural level in the targeted communities and groups, a multipronged sociological approach with a sociable and flexible curriculum in new E-Learning programs becomes need of hour. The impact of socializing influence of these E-Learning programs should be properly exploited to motivate and inspire the rural target groups. The benefits of E-learning then become extensive and soon integrate with the needs of the lower strata of the society in order for achieving a rapid social transformation in the lives of the farmers, vocational groups, artisans and small income self help groups comprising women, girls and physically challenged. The paper suggests a number of new generation E-Learning programs as strategies of development communication with a promise of high returns for the industry for its investment in these programs with socially relevant messages and media convergence.

The electronic frontier is not something that education has embraced with open arms. There is a natural tendency to resist new ways of doing things. Our commerce teacher's attitude is responsible for the slow acceptance of modern technology in the educational environment. The paper explores the apprehensions of teacher in the implementation of technology and offers suggestions to integrate technology in the classrooms. Though the study is confined to Udupi District, the findings may be relevant to the entire commerce education.