1. Effects of Social Media on Adolescents’ Willingness and Intention to Use E-Cigarettes: An Experimental Investigation
- Author
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Vogel, Erin A, Ramo, Danielle E, Rubinstein, Mark L, Delucchi, Kevin L, Darrow, Sabrina M, Costello, Caitlin, and Prochaska, Judith J
- Subjects
Epidemiology ,Public Health ,Health Sciences ,Behavioral and Social Science ,Tobacco ,Tobacco Smoke and Health ,Pediatric ,Clinical Research ,Good Health and Well Being ,Adolescent ,California ,Electronic Nicotine Delivery Systems ,Female ,Humans ,Intention ,Male ,Peer Group ,Social Media ,Surveys and Questionnaires ,Vaping ,Clinical Sciences ,Public Health and Health Services ,Marketing ,Public health - Abstract
IntroductionThis study examined the effects of experimentally manipulated social media exposure on adolescents' willingness and intention to use e-cigarettes.Aims and methodsParticipants were 135 adolescents of age 13-18 (52.6% female, mean age = 15.3) in California. Participants viewed six social media posts online in a 2 (post source: peer or advertisement) × 2 (e-cigarette content exposure: heavy or light) between-subjects design. Analyses were weighted to population benchmarks. We examined adolescents' beliefs, willingness, and intention to use e-cigarettes in association with social media use intensity in daily life and with experimentally manipulated exposure to social media posts that varied by source (peer or advertisement) and content (e-cigarette heavy or light).ResultsGreater social media use in daily life was associated with greater willingness and intention to use e-cigarettes and more positive attitudes, greater perceived norms, and lower perceived danger of e-cigarette use (all p-values .529).ConclusionsGreater social media use and heavier exposure to advertisements and e-cigarette content in social media posts are associated with a greater risk for e-cigarette use among adolescents. Regulatory action is needed to prohibit sponsored e-cigarette content on social media platforms used by youth.ImplicationsAdolescents who use social media intensely may be at higher risk for e-cigarette use. Even brief exposure to e-cigarette content on social media was associated with greater intention to use and more positive attitudes toward e-cigarettes. Regulatory action should be taken to prohibit sponsored e-cigarette content on social media used by young people, including posts by influencers who appeal to young people.
- Published
- 2021