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Recent attempts to recreate the wealth once generated in New Zealand from wool are discussed. These attempts are theorised as active processes of assemblage within overlapping and interacting social worlds. The focus of the paper is ethnographic, engaging with the actors in worlds of wool as they experiment with ways to retain and add value by enhancing connectivity between farmer-producers, manufacturers and consumers; delineating and capturing value by constructing new products and brands; and continually developing metrologies, making new animals and advancing an array of environmental and social values. The study focuses on fine and strong wool worlds. [ABSTRACT FROM AUTHOR]