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The article discusses how Americans often rehabilitate ex-presidents' images over time, citing examples like George W. Bush and Bill Clinton, but notes that Donald Trump's revisionism, particularly regarding the events of January 6, has been remarkably effective among Republicans.

The article talks about the confusion in social media that business magnate and investor Elon Musk has created following his move in July 2023 to rebrand social media company Twitter, which he owns, as X. Cited are the reaction of Twitter fans to the rebranding, the new slogan of the app, and how it will take time for people to adjust colloquially to X, since the Twitter name and its bird-related vocabulary have been used since 2006.

The article focuses on the efforts of American automaker General Motors (GM) to restore the standing of Cadillac as a symbol of excellence and at the top of automotive luxury. Topics covered include the challenges facing the brand as consumers flocked to sport utility vehicles (SUV), how the popularity of electric vehicles as the standard for luxury vehicles proved to be challenge for the brand, and how the brand distinguished itself from competitors.

The article offers information on the state of the luxury housing market in New York City as of December 2018 amid rising mortgage rates and the prospect of higher taxes. Topics covered include the repurposing, rebranding and repricing luxury apartments amid a glut of new inventory, the deepening of price cuts with some developers offering to pay transfer taxes or common charges, and the turning of empty apartments into rental makeshift amenities.

The article reports on the efforts by U.S. food manufacturers to make sure that their products did contribute to systemic racism including B&G Foods' decision to remove the image of a smiling Black chef from the Cream of Wheat packaging.

The article focuses on the U.S. home-furnishings company Restoration Hardware that sells its merchandise through its retail stores, catalog, and online. The company's 85th store is considered as the biggest and has a rooftop garden and restaurant designed by Jim Gillam of Backen, Gillam & Kroeger. A background of the company's establishment and rebranding is also presented.

The article focuses on the controversies facing the 2018 Miss America competition which was rebranded by its new chairwoman Gretchen Carlson as Miss America 2.0. Topics covered include the changes implemented for this year as part of making the event a more socially aware competition, such as the elimination of the swimsuit in the wake of the #MeToo movement, the declining audience turnout, and the plotting by state and local volunteers of a coup against Carlson.

This article discusses how Walmart Academy, an employer training program being offered by retail chain Walmart, benefits its employees. Topics covered include the skills which Walmart Academy teaches employees, such as how to motivate employees, the amount spent by Walmart on training and raising wages of its store workers since 2015, and the rebranding of Walmart. Mentioned also are Fulton Walmart Supercenter in New York, Fulton Mayor Ronald Woodward, and the National Retail Federation.

The article focuses on diesel-electric system train which connects Miami, Fort Lauderdale and West Palm Beach in South Florida and mentions the rebranding of transportation system Brightline as Virgin Trains USA after teaming up with Virgin.

The article focuses on the attempted rebranding of the pitbull dog breed as a "pibble."

The article discusses the costs that are associated with the Metropolitan Museum of Art (Met) in New York, New York's management of the Met Breuer art gallery which opens on March 18, 2016 in the former home of the Whitney Museum of American Art, and it mentions the operating budgets of the Met, the Dallas Museum of Art in Texas, and the Armand Hammer Museum of Art & Cultural Center in Los Angeles, California. Building upgrade costs and rebranding expenses are also assessed.

The article examines the decision of Performance Space 122 to rebrand and renovate its theater space as of February 14, 2018, highlighting the public's response to the rebranding and renovation.

The article focuses on the decision of Miki Agrawal, former chief executive officer (CEO) of menstrual-underwear company Thinx, to rebrand its business, into venturing in clip-on bidet attachment Tushy, for derriére self care.

The article discusses rebranding efforts of Paramount Network, citing its plan for replacing Spike TV, and mentions topics like rebranding the television series "Heathers," and challenges faced by the company like competition of streaming services.

The article provides information on rebranded firms after the growth of Bitcoin virtual currency which include Long Island Iced Tea Corp. to Long Blockchain Corp., Croe Inc. to The Crypto Co., and On-line PLC to On-line Blockchain PLC.

The article discusses the rebranding of Coach Inc., a leather goods company, to Tapestry Inc., as per the announcement made by Coach owners Stuart Weitzman and Kate Spade.

The article offers art & culture news briefs as of September 5, 2017. Topics discussed include a performance by pianist Craig Taborn with the electric guitarist Kevin Hufnagel, the popularity of the album "Luv Is Rage 2" by hip-hop artist Lil Uzi Vert in its first week, and rebranding of Avatar Studios as the Power Station at BerkleeNYC.

The article reports on the University of Texas at Austin and the University of North Carolina at Chapel Hill which rebranded the buildings that originally honored Ku Klux Klan (KKK) members, including for former Senators John Tyler Morgan and Robert Byrd and Alabama Governor David Bibb Graves.

An introduction is presented in which the editor discusses the changes in the newspaper "New York Times" including changes in mastheads, changes in opinion and editorial pages, and why the changes was needed.

The article focuses on the America Is in Your Hands campaign of Belgian-Brazilian beverage and brewing company Anheuser-Busch InBev SA/NV which include rebranding of its beer products into America.

The article discusses the rebranding of symbols of the United State Soccer Federation (USSF) along with views of USSF's chief commercial officer Jay Berhalter for the same.