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Highlights cellular telephone service carriers that offer family plans.

Focuses on the ways in which cellular telephones have become a part of older people's lives in the United States. Use of cellular telephones by older people to keep in touch with their children and grandchildren; Report that half of U.S. citizens ages 65 to 74 own mobile telephones; Statement that the wireless industry focuses its marketing efforts to younger people; Services offered to older cellular telephone users. INSET: When Friends Are Family.

Examines the efforts of wireless companies to attract students. Cellphone use among the young; How that gives the cellphone companies a large sales opportunity; AT&T classes on cellphones featuring the latest technology; Marketing through sponsorship of the "American Idol" television show to reach the target audience; Affection for text messaging by the young; Why parents like their children to have cell phones and why teachers do not; How parents can limit the amount of time a teen is on the phone.

Focuses on the effort of advertisers in taking advantage of technology to promote nearby restaurants and retail stores in the U.S. Provision of 911 phone number, used to locate the whereabouts of customers; Instruction for cellphone users during the use of the cellphone service; Initiative of computer software manufacturer in offering software that will secure the cellphone.