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This article discusses the first nationwide audit of African American newspapers. A far-reaching audit of African American community newspapers was announced recently by Gemstone Communications Inc. and its specialized division, Ethnic Print Media Group. Included in this groundbreaking audit program now underway are 90 top African American newspapers in 65 markets and 27 states. The audit and readership study is funded by Ethnic Print Media Group, a media representation firm providing regional and national advertising access to African American and Hispanic newspapers.

This article focuses on issues related to mainstream newspapers. According to two new studies conducted by the Circulation Verification Council, mainstream newspapers are still struggling to reach the majority of readers of African American and Hispanic newspapers. The studies, which polled 15,000 readers of 110 African American newspapers and 77 Hispanic newspapers nationwide, showed that only 12 percent of African Americans polled subscribe to a daily newspaper while 66 percent cite African American newspapers as a primary news source.