Search

The purpose of the article is to analyse modern culture in the aspect of digital consumption of mass media in the conditions of dynamic changes in the media space. The research methodology is based on a variety of theoretical, empirical, and structural-functional methods. A wide range of approaches were used, including systemic, comparative-historical and semiotic analyses, culturological and activity approaches. The conclusions of the study summarise the main theoretical propositions, in particular: the article carries out a theoretical and methodological analysis of modern approaches to the scientific exploration of media culture and media consumption; the culture of media consumption was analysed from the perspective of dynamic changes in mass communication means; the transformation of the culture of media consumption of digital content in the new conditions of its creation and interaction in this area is interpreted; digital content consumption practices based on visualisation priorities (screen culture) were revealed; attention is focused on the peculiarities and dependence of the culture of digital content consumption on media literacy and media competence. [ABSTRACT FROM AUTHOR]

The purpose of the article is to reveal the peculiarities of the phenomenon of heroisation based on the analysis of the theoretical and practical discourse of modern media culture. Research methodology. The method of theoretical research, analytical method, terminological analysis method, structural-functional method, phenomenological method have been applied. Scientific novelty. Heroisation as a phenomenon of modern media culture has been studied. The understanding of the heroic in the Ukrainian media culture of the beginning of the 21st century has been updated. On the basis of the analysis of the theoretical and practical discourse, characteristic features of heroisation in media culture have been revealed. The stages and strategies of heroisation have been analysed, while the place and role of the subjects of heroisation have been considered. Conclusions. Characteristic of the process of heroisation is the attribution of specific heroic qualities to the heroised figure and with reference to achievements, attitudes, or actions. Attribution and media communication of heroic deeds or heroic qualities is usually implemented by means of "heroic media narrative". The subjects of the heroisation process are the hero himself, thier supporters or opponents, and the audience watching the heroisation. In modern theoretical discourse, different phases of heroisation are distinguished: the initial approval of the hero; a phase of positive (in the form of admiration and respect) or negative (rejection and demonisation) resonance; the consolidation phase through cultural practices; deheroisation, which includes all processes that lead to the loss or deprivation of the status of a hero. Typical strategies of heroisation in media culture are peripetia, agony, anthropomorphisation, and concentration of action, as well as a number of strategies based on heroic semantics specific to a certain period and culture. [ABSTRACT FROM AUTHOR]

The purpose of the article is to reveal the peculiarities of the formation of speech culture at the current stage of the development of society through the prism of the phenomenon of new media. Research methodology. Research methods are represented by a combination of various research approaches – an activity and axiological approach to the study of prayer culture in its connection with the language culture of new media and speech practices of the modern media space; system approach, which is implemented in the unity of structural-functional and elemental analysis. The method of terminological analysis was applied to clarify the content and scope of the concept of "new media"; methods of systemic analysis and synthesis, which contributed to clarifying the role and place of new media in modern society; the typological method contributed to the identification of influencing factors on the transformation of speech culture in new media and the determination of the features of this process. Scientific novelty. The transformational processes of speech culture in the context of the formation and popularisation of new media have been studied; the concept of "new media" has been clarified and supplemented; mediatisation as a process of influence of new media on the development of speech culture has been specified; the peculiarities of speech culture formation in the modern information society through the prism of new media as a unique information and communication phenomenon of the 21st century have been revealed; it has been found out that in the context of the specifics of the media space of the 21st century new media offer a variety of alternative approaches to any cultural practice, including broadcasting. Conclusions. The active development and large-scale spread of innovative means of communication based on the use of computer technologies significantly influence the strengthening of communication processes, activating changes directly in the language of communication. The development of information and communication technologies at the beginning of the 21st century. largely determines the direction of development of the modern language of communication and the transformational processes of speech culture. The spread of new media, which is directly related to innovative interactive information technologies controlled directly by users, along with changes in the forms and types of communication, led to transformational processes of speech culture. Under the influence of new media, the norms of speech culture are changing, which leads to a decrease in the quality of language culture. Modern media space, in contrast to traditional media of the 20th century – radio, television and print media – cannot be characterised as a model and standard of speech culture due to the presence in media texts of grammatical and spelling errors, elements of clericalism, outdated clichés, limited vocabulary and reluctance to use synonyms, the presence of street lexicon, barbarism, elements of colloquial language, activation spread of foreign vocabulary, illiterate construction of phrases, and incorrect use of words in a stable word combination. The language of new media is a unique organism that exists and develops according to its own rules. Non-compliance with the norms of speech culture, stylistics, violation of spelling rules, deliberate distortion of vocabulary, the use of foreign vocabulary, increased use of peculiar vulgar, and sometimes exaggerated mincing jargon are common in the Internet space. In this context, the promotion of the native language, the struggle for its purity and compliance with the rules, regardless of the field in which it is used, is of particular importance. Given the blurring of boundaries between real and virtual communication on the Internet, a high speech culture should become an example to follow. [ABSTRACT FROM AUTHOR]