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The article focuses on cigarette advertising. Smoking can cause cancer as well as heart and respiratory diseases. Yet each year the tobacco companies spend $2.6 billion on advertising, accounting for 9 percent of all magazine advertising and 1 percent of newspaper advertising. The issue of whether publishers should as a matter of consistency and social conscience refuse to accept such ads is a serious one. In the book "Two-Faced Press?" Tom Goldstein, discusses the need for regulation versus the dangers of censorship; the public's health versus the public's right to know; and the tensions within the corporate culture.

In the U.S. where any critic of government is suspect if he refuses to propose concrete remedies, the failure to propose a better analogy reduces his effectiveness. Many critics leave the impression that anything short of a perfect analogy should be proscribed. But in the absence of perfect analogies which exist only in the world of formal abstractions, this is equivalent to ruling out analogic arguments altogether. The spokesmen and supporters if the present U.S. government seek to press into service the analogy of Munich, hoping to rally public and Congressional support for a resolute, forward policy in Vietnam.

The history of ethnicity and ethnic self-consciousness in the U.S. has moved in waves. Since the end of European mass immigration to the U.S. forty years ago it has waited for the subsidence of ethnic self-consciousness, and often announced it, and it has returned again and again. But each time it has returned in so different a form that one could well argue it was not the same thing returning at all, that what people saw was not the breakthrough of the consciousness of common origin and community among the groups that made the U.S., but rather that ethnicity was being used as a cover for some other more significant force, which was borrowing another identity. During the early years of the depression, ethnicity withdrew as a theme in American life.

Reports that university students maintain a high level of critical social and political consciousness in the United States. Enrolment of a number of students in Stanford Workshops on Political and Social Issues; Profusion of student-conceived courses on alternative vocations; Research by students on practical health-care alternatives for farm workers.

The article focuses on the public reaction in the U.S. regarding the problems related to smoking. The author remarks that being a nonsmoker he hadn't been much exercised about the flap over cigarette smoking and health. The state of Florida sued tobacco companies to make them pay for the costs of treating smoking-related illnesses and the Justice Department considering prosecution of cigarette companies and their executives on a list of charges, proposed by Representative Marty Meehan, ranging from fraud to criminal conspiracy.

This article presents information on the book "The Vanishing Hero," by Sean O'Faolain. This book, reportedly, is concerned with social psychology. It analyses the relationship between those who control the material power of the society and those who control the psychological power of the people is another matter. O'Faolain asks a question in this book: why are the heroes of modern literature not on the side of society? This question is referring to a subject of social consciousness and ruling concepts of a society. O'Faolain shows concern towards analyzing the causes of the disappearance of the social Hero from fiction, as being a complicated matter.

This article presents information on the book "Three Novels: Uncle Moses, Chaim Lederer's Return, and Judge Not," by Sholem Asch and translated from the Yiddish by Elsa Krauch. The three short novels in this volume were written between 1916 and 1923. It shows some of the characteristics, such as, social awareness and colorful portraiture. According to the author of this article, this novel is typical of the rather stereotyped melting-pot novels that followed the great wave of Jewish immigration to New York. The Jews had been torn from the ancient static, but intense culture of the ghetto and thrown into a community in which their traditions were burdensome and obstructive.

The article presents information on several books. "New Writing. Spring 1938," edited by John Lehmann, is given over to the work of writers who show the rise of social consciousness, and this particular collection varies from the earlier ones chiefly in its more international representation. "Contemporary One-Act Plays," edited and selected by William Kozlenko, the inevitable monotony of most play collections is somewhat lightened in this volume of ten one-actors by the inclusion of dramatic experiments by three men better known in other fields. "Singing for Power. The Song Magic of the Papago Indians of Southern Arizona," by Ruth Murry Underhill, gives in as accurate a free rendering as the structure of English permits, a group of songs which the Papago sing for power-to make themselves, so they think, better able to cope with the difficult environment in which they live.

In the long, slow development of social consciousness, Charlotte Perkins Gilman flamed like a torch. This seems the right simile, for she burned her way about the world, one message blazing from her spoken and written words and from her living: "Life is for growth." Anything which hampered or thwarted the growth, the expanding consciousness, the increasing cooperation of the human Being, that Unit of Life, was to her the sin not so much unpardonable as incredible. For life is for growth. That was the brilliant common sense of her enormous awareness of the human scene. Set against the simple tragedy, the simple ambition, even the simple aspiration of the individual life, this interpretation of hers raised living to new riches.

In this article the author focuses on the book entitled "Handout." The book is written by George Michael. Propaganda is the attempt to influence the public by a partisan presentation or misstatement of facts masked as an objective statement. To say that the Roosevelt Administration wishes to influence the public is to assert a truism. According to the author anyone acquainted with Washington newspaper work will find it bristling with inaccuracies. This book, instead of offering a wise study of propaganda, its technique, its success, and the defense of democracy against it, is itself propaganda at a low level.

The article focuses on the book "Death in the Woods," by Sherwood Anderson. With two important exceptions the stories in this volume represent a very definite retrogression on the part of an American writer from whose work one has become accustomed to receive an impression of constant growth and development. Neither the sentimental phallicism of "Perhaps Women" nor the timorous overtones of social consciousness of the more recent "Beyond Desire" are present in this book. The crystallization of one or the other of these attitudes that one had half expected does not take place.