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The aim of this work is to identify the productive behaviors of the farmers in the fruit chain, in the context of the differential modernization of the activity. The methodological strategy is based on a structured design, with triangulation of cuanti and qualitative methods, working on a selective sample of family farmers, in Allen, Río Negro. The study reveals that facing the increasing requirements of quality and health for the commercialization, new ways of heterogeneización come out in the structural positions this type of social subjects occupy. Also, these positions appeared to be linked to the labor insertions of the family members, and connotations for his paths of social reproductionEl objetivo del este trabajo es conocer los comportamientos productivos de los chacareros frutícolas, de cara a la modernización diferencial de la actividad. La estrategia metodológica propone un diseño de tipo estructurado, con triangulación de métodos cuanti y cualitativos, sobre una muestra selectiva de productores familiares de la localidad de Allen. El estudio revela que frente a los crecientes requerimientos de calidad y sanidad para la comercialización, emergen una nueva heterogeneización de las posiciones estructurales de los productores familiares capitalizados, con marcada vinculación a los comportamientos laborales familiares complementarios/suplementarios y connotaciones para sus senderos de reproducción social

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